PMI snares Andrea Bocelli for marketing campaign
maandag 06 juli 2026
With a two-day media event in Venice, Philip Morris International launched a collaboration with opera singer Andrea Bocelli. What this collaboration entails remained unclear, but the tobacco manufacturer managed to gain worldwide media attention for its transformation story.
lees meer...





Stichting Rookpreventie Jeugd is geregistreerd als Algemeen Nut Beogende Instelling (RSIN: 820635315 | KvK: 34333760).