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Tag: campaign

Youth Smoking Prevention files complaint against Philip Morris

maandag 02 november 2026

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The Dutch Youth Smoking Prevention Foundation is pressing charges against Philip Morris for deception and prohibited advertising of its heated tobacco product. Fines and settlements did not help: now it is up to criminal law. Through its public campaign ‘Stop Philip M.’ the foundation is seeking support for the legal complaint.

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Your Choice Campaign PMI is Prohibited Advertising

maandag 10 augustus 2026

your choice-campagne pmi is verboden reclame-2

UPDATE 24-08-2026
The Dutch Advertising Code Committee ruled that the campaign with which PMI called on consumers to respond to an EU internet consultation on tobacco legislation is in violation of the advertising ban under the Dutch Tobacco regulation.

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PMI snares Andrea Bocelli for marketing campaign

maandag 06 juli 2026

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With a two-day media event in Venice, Philip Morris International launched a collaboration with opera singer Andrea Bocelli. What this collaboration entails remained unclear, but the tobacco manufacturer managed to gain worldwide media attention for its transformation story.

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