PMI plans to use CO test to get customers to Iqos
donderdag 30 oktober 2025
A patent application shows that PMI wants to persuade customers in its stores with a carbon monoxide test to switch to alternative nicotine products. The collected test data can be used to influence the public and policy. The test set-up turns out to be another smart marketing plan.
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Stichting Rookpreventie Jeugd is geregistreerd als Algemeen Nut Beogende Instelling (RSIN: 820635315 | KvK: 34333760).